Opinion on Text Message Marketing

I was looking at the sales report of past few days.  The main attraction of the report was almost 43% sales came from text message marketing or mobile marketing!! It was a bit unusual because I never relied on mobile marketing. I am happy for the sales but I was stunned.

I am a business man so I check every possible way to get more profit to my company. Different idea comes up in mind. But always not the idea is important, execution of the idea is much more important than just thinking of the idea.

So I was not sure about the text message marketing yet I tried it because I talked with few people who said its effective. Now it seems like it’s true. The result was incredible as I said. Believe it or not , Text message marketing ROCKS!!!

Advanced Mobile Services

Wayne, Pennsylvania --  Advanced Mobile, LLC, a leader in “Driving Mobile” through its Cars2Go Services for auto dealerships, announces the introduction of its Dealer TextChat TM platform and its 24/7 Managed Services feature.   Dealer TextChat TM is the latest addition to its Cars2Go services.
With Dealer TextChat TM, auto dealers are able to have 2-way communications with customers and prospects via text message/SMS.  Users can now text message the dealership’s sales or service personnel.  Dealers can, in turn, send and receive text/SMS messages from the convenience of their desktop computer, smartphone, or iPad.  Now, consumers have another choice in how they communicate with a car dealership.
Text chat sessions can be initiated by the user from either:  a keyword and short code; an iPhone or Android App; a mobile website; the HTML dealer website.  The dealer can either have one of its staff respond to the text/SMS inquiry or use the 24/7 Managed Services feature in which a trained agent will respond on behalf of the dealership.  All Dealer TextChat TM communications are archived and can be exported via ADF to any dealer CRM.
For example, a consumer is on a dealer’s  app or mobile website that is designed specifically for the auto dealer.  The consumer chooses to ask a question about a particular vehicle via the Click to Text option.  The text message arrives in the Dealer TextChat TM system.  The dealer now can either have an employee  respond to the inquiry or it can utilize the Managed Services in which a Cars2Go TextChat agent will respond on behalf of the dealership.
In the past, the auto dealer responded to the inquiry via a return phone call.  Many customers found this more intrusive than effective and were turned off by the return phone call.  With TextChat, the auto dealer can easily communicate with the customer or prospect from his desktop computer to the consumer’s cell phone.
For those dealers that do not want to have staff assigned to handle such inquiries, Cars2Go is now offering a turnkey 24/7 Managed Service solution that will handle the interaction for you.  When the TextChat communication progresses to the point of a legitimate lead, the customer contact information is turned over directly to the auto dealer staff.
“The fact of the matter is that many folks simply do not want to talk on the phone these days, said Bret Dunlap, CEO of Advanced Mobile.  “They would much prefer to text rather than talk.  Dealer TextChat TM gives auto dealers the tool to engage their customers in a text dialog, but from the convenience of their PC.”
Advanced Mobile, of Wayne, Pennsylvania, is an industry leader in providing mobile solutions to auto dealers.  Over 1000 auto dealers in the United States use its Cars2Go Services that include:  dealer iPhone & Android apps, custom mobile web sites, text message marketing, custom QR Codes, and Dealer TextChat TM.

CNN cool QR codes

Wayne, Pennsylvania – Advanced Telecom Services Custom QR Codes received 2 of the 23 Coolest QR Codes  as nominated by CNN.  CNN released its “23 of the coolest QR codes” articles on November 2, 2011.

Included in the 23 top QR Codes was a Custom QR Code created for McLaren and one created for the Camden Riversharks minor league baseball team.  These QR Codes were just some of the many Customer QR Codes, complete with branding, that have been created by Advanced Telecom Services’ Custom QR Code artists.

“We design our codes with more than just color, we bring the brand to life,” said Frank Mazza, QR Code artist at Advanced Telecom Services.  “Much knowledge and testing goes into the development of these custom codes, and we believe we can generate the most success.”

One of the great advantages of Custom QR Codes is that they contain branding of the product or business.  In the past, with traditional black and white QR Codes, they all basically looked the same.

“One of the raps against QR Codes, was that, as opposed to text message marketing, there was no branding with a QR Code,” said Bob Bentz, president of Advanced Telecom Services.  “We’ve solved that with the Custom QR Code model.”

And, most important, the Custom QR Code gets scanned more often.  In fact, in three case studies that Advanced Telecom Services has analyzed, the Custom QR Code out-scanned the traditional QR Code by 2.4 times with the exact same exposure.

“When engaging consumers in mobile, its vital that you create an attractive entry point and maintain the brands image” said Scott Bronenberg, regional sales manager at Advanced Telecom Services.  “We always stress to our clients the importance of looking and feeling like your brand, externally with your QR code, and internally with your custom mobile microsite. “

One thing is for sure.  To be nominated as one of the coolest anything is, well, pretty darn cool.