Wayne, Pennsylvania – Advanced Telecom Services Custom QR Codes received 2 of the 23 Coolest QR Codes as nominated by CNN. CNN released its “23 of the coolest QR codes” articles on November 2, 2011.
Included in the 23 top QR Codes was a Custom QR Code created for McLaren and one created for the Camden Riversharks minor league baseball team. These QR Codes were just some of the many Customer QR Codes, complete with branding, that have been created by Advanced Telecom Services’ Custom QR Code artists.
“We design our codes with more than just color, we bring the brand to life,” said Frank Mazza, QR Code artist at Advanced Telecom Services. “Much knowledge and testing goes into the development of these custom codes, and we believe we can generate the most success.”
One of the great advantages of Custom QR Codes is that they contain branding of the product or business. In the past, with traditional black and white QR Codes, they all basically looked the same.
“One of the raps against QR Codes, was that, as opposed to text message marketing, there was no branding with a QR Code,” said Bob Bentz, president of Advanced Telecom Services. “We’ve solved that with the Custom QR Code model.”
And, most important, the Custom QR Code gets scanned more often. In fact, in three case studies that Advanced Telecom Services has analyzed, the Custom QR Code out-scanned the traditional QR Code by 2.4 times with the exact same exposure.
“When engaging consumers in mobile, its vital that you create an attractive entry point and maintain the brands image” said Scott Bronenberg, regional sales manager at Advanced Telecom Services. “We always stress to our clients the importance of looking and feeling like your brand, externally with your QR code, and internally with your custom mobile microsite. “
One thing is for sure. To be nominated as one of the coolest anything is, well, pretty darn cool.
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